Born in Yugoslavia, Masayuki Ikegami won an award for programming during his days as US middle school student. After graduating from the Department of Science and Technology at Keio University, he entered management consulting firm A.T. Kearney. After consulting a variety of businesses, he took part in launching the DeNA and NTT Docomo joint venture Everystar Co., Ltd. and was inaugurated as the CEO. There, he produced a variety of mega hit works including “Ōsama Game (King’s Game)” and “Doreiku,” as well as a smartphone novel boom. He retired from the position in March 2015 and in April of that year founded SAKURAS Co., Ltd. He currently teaches online business strategies at the Globis University Graduate School of Management in addition to engaging in digital strategy consulting for broadcasters and publishers.